France AJ Alimentaire and Food Import and Export LTDA is a traditional basmati rice supplier and traditional basmati rice exporter in India and Pakistan, supplying traditional basmati white sella rice in bulk wholesale to importers, distributors, and food manufacturers who need a dependable heritage-variety grain under one trading relationship. As a reliable traditional basmati rice supplier for export, our trade desk helps buyers looking to source traditional basmati rice direct from the exporter plan FOB, CIF, and CFR price positions around destination port, packaging preference, and contract volume — whether the requirement is a single full container load or a recurring vessel-scale contract.
Traditional White Sella Basmati Rice Specification
Our traditional basmati white sella grain length specification covers a parboiled, Sortex-cleaned heritage-variety profile sourced consistently from traditional basmati rice origin India and Pakistan, giving buyers one commercial reference specification to plan procurement against regardless of origin mix. The parameters below reflect standard export-grade Traditional White Sella basmati rice, including grain length, moisture, and broken-grain limits; final specifications are confirmed in the seller’s official offer, certificate of analysis and shipment inspection documents.
| Specification | Commercial Reference |
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| Origin | India, Pakistan (Dual-Origin Supply) |
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| Product Type | Traditional Basmati Rice (White Sella Parboiled) |
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| Grade | Premium Export Grade, Sortex Cleaned |
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| Average Grain Length (AGL) | 7.30 mm, Classic Elongation |
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| Grain Type | Non-Hybrid Heritage Cultivar, Non-GMO |
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| Broken Grains | 1% Max |
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| Moisture Content | 13% Max |
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| Damaged / Discolored Grains | 1% Max |
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| Foreign Matter (Inc. Paddy) | 0.2% Max |
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| Processing | White Sella Parboiled & Sortex Cleaned (Aged) |
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| Standard Packaging | 5 kg / 10 kg / 25 kg / 50 kg PP Bags, Jumbo Bags, or Private Label on Customer Request |
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| Vessel / Container Loading | 12,500 MT+ Bulk Vessel or 24 – 27 MT per Container |
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| Payment Terms | LC / DLC / SBLC (Based on Customer Request) |
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| Minimum Order Quantity (MOQ) | 12,500 MT up (Bulk Vessel) |
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| Certifications & Inspection | SGS or equivalent pre-shipment inspection available on request; produced under internationally recognized standards, including ISO 9001, ISO 22000, HACCP, and Phytosanitary certification, where applicable; non-GMO status documentation available on request |
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Heritage Meets Durability: Authentic Aroma and Pure White Appeal
Traditional White Sella basmati brings together a time-honored, non-hybrid heritage cultivar with modern parboiling technology. With a 7.30 mm Average Grain Length and classic elongation on cooking, it carries the deep, matured aroma associated with traditional basmati varieties, distinct from the milder profile of extra-long hybrid grades. The White Sella parboiling process improves resistance to overcooking and produces a clean, pure white appearance, while precision Sortex optical cleaning holds broken grains to 1% max and foreign matter to 0.2% max. Traditional White Sella basmati is supplied as traditional basmati rice for importers, traditional basmati rice for distributors, and traditional basmati rice for food manufacturers serving retail brands, authentic Biryani and foodservice programs, hospitality supply, and private label packaging — each looking for genuine heritage character alongside reliable commercial performance.
Global Demand & Market Trends
Demand for authentic, classic basmati rice continues alongside demand for premium hybrid grades across the Middle East, Africa, Europe, and Asia heading into 2026, driven by ethnic and heritage food distribution, foodservice programs built around authentic aroma, and retail buyers seeking non-GMO, non-hybrid credentials. India remains the world’s largest basmati rice exporter, while Pakistan holds Geographical Indication (GI) recognition alongside India as one of only two basmati-growing origins, giving buyers a defined dual-origin sourcing base for traditional varietal supply. As a traditional basmati rice trading company and traditional basmati rice bulk supplier, our trade desk tracks seasonal harvest cycles, export policy, and freight markets across both origins to help buyers who are asking where to buy traditional basmati rice in bulk plan a traditional basmati rice CIF price per ton position with confidence, whether sourcing for retail private label, authentic foodservice, or supply to the wider Middle East, Africa, and European import markets.
What Is Traditional White Sella Basmati Rice?
Traditional basmati refers to non-hybrid, heritage basmati cultivars grown in the Indo-Gangetic basmati belt of India and Pakistan, valued for a deep, matured, and more pronounced aroma than modern hybrid varietals. White Sella refers to the lightly parboiled processing applied to the raw grain, which improves resistance to overcooking, extends shelf life, and produces a clean white appearance while preserving the cultivar’s natural aroma. Buyers most often raise the traditional vs 1121 basmati rice comparison: 1121 is a hybrid varietal bred for extra-long grain elongation and a milder aroma at a premium price point, while Pusa basmati is a modern high-yield varietal positioned as a more affordable, everyday-use option. Traditional White Sella occupies its own position in this family: a non-hybrid, non-GMO heritage grain chosen specifically for authenticity and aroma rather than grain length or price positioning alone.
Industrial Applications
- Traditional basmati rice for importers building an authentic-aroma product line
- Traditional basmati rice for distributors serving retail and ethnic grocery networks
- Traditional basmati rice for food manufacturers doing everyday-cooking repacking and private label
- Foodservice programs built around authentic basmati aroma
- Biryani houses and premium hospitality supply
Why Buy Traditional White Sella Basmati Rice from France AJ Alimentaire and Food Import and Export LTDA
- Authentic product quality — a non-hybrid, non-GMO heritage cultivar sourced and processed to a consistent White Sella specification, Sortex cleaned for uniform grain presentation.
- Competitive pricing — buyers can source traditional basmati rice direct from the exporter with dual-origin sourcing from India and Pakistan under one contract, quoted on an RFQ basis at a current FOB or CIF price to reflect market conditions.
- Flexible order quantities and MOQs — from a 25kg or 50kg bag minimum order quantity tier to vessel-scale bulk contracts from 12,500 MT, with flexible packaging including private label and OEM options.
- International shipping logistics — FOB, CIF, and CFR terms structured around the buyer’s destination port, with SGS or equivalent pre-shipment inspection.
- Strict quality control — Sortex optical cleaning, defined broken-grain and foreign-matter limits, and documentation aligned with ISO 9001 and HACCP standards at every shipment.
Trade Terms
| Parameter | Commercial Reference |
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| Origin | India, Pakistan (dual-origin, single contract) |
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| Variety / Grade | Traditional White Sella, Sortex Cleaned Export Grade |
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| Packaging | Bag 25 kg / 50 kg, or on customer request; jumbo bags and private label available |
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| Minimum Order Quantity (MOQ) | 12,500 MT up |
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| Incoterms | FOB or CIF destination port |
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| Payment Terms | LC / DLC / SBLC (Based on Customer Request) |
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| Loading Ports | FOB Kandla (India) • FOB Mundra (India) • FOB Karachi (Pakistan) |
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Packaging & Container Loading
Standard export packaging ranges from 5 kg and 10 kg retail packs to 25 kg and 50 kg PP bags, with jumbo bags and private label / OEM printing available on customer request. Bagged cargo is palletised and stuffed to a traditional basmati rice full container load (FCL) for buyers combining traditional basmati rice with other line items; loose bulk vessel loading is offered for full cargo-scale contracts, with supply from 12,500 MT upward per Supramax/Panamax vessel booking.
Ordering Process
- Buyer submits a traditional basmati rice RFQ or ICPO on company letterhead specifying origin preference, grade, packaging, and volume — the fastest way to request quote traditional basmati rice RFQ pricing.
- France AJ Alimentaire and Food Import and Export LTDA issues a soft offer confirming indicative terms and delivery window.
- Buyer and seller finalize and sign a sales contract covering specification, Incoterms, and payment structure.
- Buyer opens an LC, DLC, or SBLC in accordance with the agreed payment terms.
- Production, packaging, and SGS or equivalent pre-shipment inspection are completed ahead of vessel or container loading.
- Shipment proceeds with full export documentation issued for customs clearance at the destination port.
Shipment, Inspection & Documentation
Cargo loads FOB Kandla or FOB Mundra for Indian-origin traditional basmati rice, and FOB Karachi for Pakistani-origin supply, with CIF quotations available to the buyer’s destination port on request. SGS or equivalent pre-shipment inspection and Certificate of Analysis, produced under ISO 9001 and HACCP certified processing standards where applicable, are available on request prior to loading. Payment against an LC, DLC, or SBLC export transaction is released once shipment documents are presented. Export documentation includes commercial invoice, packing list, certificate of origin, bill of lading, phytosanitary certificate, and fumigation certificate. Documentation requirements vary by destination market and are confirmed at contract stage.
Request Pricing
Traditional White Sella basmati rice pricing is indicative only and moves with the world market, subject to destination port, quantity, packaging, freight, market conditions, and final seller confirmation. For a current traditional basmati rice price per ton, a FOB/CIF price position across our India and Pakistan origins, or a formal wholesale quotation against your RFQ, please Contact Our Sales Team to request your B2B quotation.
