Pusa White Sella Basmati Rice
Product description
France AJ Alimentaire And Food LTDA operates as a Pusa white sella basmati rice supplier with dual-origin sourcing from India and Pakistan, giving importers, distributors, and retail packers a reliable, value-tier alternative to premium basmati varietals under one trading relationship. Our trade desk supports buyers seeking to source Pusa basmati rice in bulk, with vessel-scale FOB and CIF terms structured around destination port, packaging preference, and contract volume.
Pusa White Sella Basmati Rice Specification
Our Pusa White Sella basmati program covers a parboiled, Sortex-cleaned long-grain profile sourced consistently from India and Pakistan, giving buyers one commercial reference specification to plan procurement against regardless of origin mix. The parameters below reflect standard export-grade Pusa White Sella basmati rice; final specifications are confirmed in the seller’s official offer, certificate of analysis and shipment inspection documents.
| Specification | Commercial Reference |
|---|---|
| Origin | India, Pakistan (Dual-Origin Supply) |
| Product Type | Pusa Basmati Rice (White Sella Parboiled) |
| Grade | Premium Export Grade, Sortex Cleaned |
| Average Grain Length (AGL) | 7.20 mm, Excellent Elongation |
| Broken Grains | 1% Max |
| Moisture Content | 13% Max |
| Damaged / Discolored Grains | 1% Max |
| Foreign Matter (Inc. Paddy) | 0.2% Max |
| Processing | White Sella Parboiled & Sortex Cleaned |
| Standard Packaging | 5 kg / 10 kg / 25 kg / 50 kg PP Bags, Jumbo Bags, or Private Label on Customer Request |
| Vessel / Container Loading | 12,500 MT+ Bulk Vessel or 24 – 27 MT per Container |
| Payment Terms | LC / DLC / SBLC (Based on Customer Request) |
| Minimum Order Quantity (MOQ) | 12,500 MT up (Bulk Vessel) |
| Certifications & Inspection | SGS or equivalent pre-shipment inspection available on request; produced under internationally recognized standards, including ISO 22000, HACCP, and Phytosanitary certification, where applicable |
The Perfect Bridge: Heritage Quality Meets Parboiled Durability
Pusa White Sella basmati represents a balance between the familiar characteristics of traditional Pusa raw rice and the commercial durability of parboiled processing. With a 7.20 mm Average Grain Length and strong elongation on cooking, it delivers clean grain separation, a bright white appearance, and a soft, fluffy texture suited to everyday-meal and institutional dining. The White Sella parboiling process improves resistance to overcooking and extends shelf life without altering the rice’s natural aroma or color. Combined with Sortex optical cleaning, holding broken grains to 1% max and foreign matter to 0.2% max, our Pusa White Sella basmati is supplied for everyday-meal service, private label retail, and institutional and tender programs where consistent cooking quality and cost efficiency both matter.
Global Demand & Market Trends
Demand for value-tier basmati rice continues to expand across the Middle East, Africa, and Asia heading into 2026, driven by cost-sensitive institutional catering, everyday-meal foodservice, and private label retail programs seeking dependable long-grain quality without premium-tier pricing. India remains the world’s largest basmati rice exporter, while Pakistan holds Geographical Indication (GI) recognition alongside India as one of only two basmati-growing origins, giving buyers a defined dual-origin sourcing base for Pusa varietal supply. Our trade desk tracks seasonal harvest cycles, export policy, and freight markets across both origins to help buyers plan a bulk Pusa basmati rice exporter CIF price position with confidence, whether sourcing for retail packaging, everyday-meal foodservice, or supply to the UAE, wider Middle East, and Africa import markets.
What Is Pusa White Sella Basmati Rice?
Pusa is a basmati varietal developed by the Indian Agricultural Research Institute (IARI), bred for reliable aroma, grain elongation, and yield at a more accessible price tier than premium varietals such as 1121. White Sella refers to the lightly parboiled processing applied to the raw Pusa grain, which fortifies it against overcooking, extends shelf life, and produces a clean white appearance while preserving its characteristic aroma. Buyers frequently compare Pusa against 1121 basmati: 1121 offers a longer raw and cooked grain length and commands a premium price, while Pusa White Sella delivers dependable basmati quality, strong aroma, and reliable cooking consistency at a more affordable, budget-tier price point suited to everyday-meal and value-retail programs.
Industrial Applications
- Everyday-meal food manufacturing and repacking
- Retail packaging and private label programs
- Cost-sensitive foodservice and catering
- Institutional catering and government tender supply
- Food repacking and value-tier distribution
Why Buy Pusa White Sella Basmati Rice from France AJ Alimentaire And Food LTDA
- Dual-origin sourcing flexibility — a single contract can draw on India and Pakistan supply, giving buyers origin choice and continuity of supply under one trading relationship instead of separate single-country contracts.
- Authentic product quality — Pusa varietal sourced and processed to a consistent White Sella specification, Sortex cleaned for uniform grain presentation.
- Competitive, value-tier pricing — positioned as an affordable basmati alternative to premium 1121 for cost-sensitive buyers, quoted on an RFQ basis.
- Flexible order quantities — from vessel-scale bulk contracts to container-scale orders, with flexible packaging including private label and OEM options.
- International shipping logistics — FOB and CIF terms structured around the buyer’s destination port, with SGS or equivalent pre-shipment inspection.
- Strict quality control — Sortex optical cleaning, defined broken-grain and foreign-matter limits, and hedged certification and documentation support at every shipment.
Trade Terms
| Parameter | Commercial Reference |
|---|---|
| Origin | India, Pakistan (dual-origin, single contract) |
| Variety / Grade | Pusa White Sella, Sortex Cleaned Export Grade |
| Packaging | Bag 25 kg / 50 kg, or on customer request; jumbo bags and private label available |
| Minimum Order Quantity (MOQ) | 12,500 MT up |
| Incoterms | FOB or CIF destination port |
| Payment Terms | LC / DLC / SBLC (Based on Customer Request) |
| Loading Ports | FOB Kandla (India) • FOB Mundra (India) • FOB Karachi (Pakistan) |
Packaging & Container Loading
Standard export packaging ranges from 5 kg and 10 kg retail packs to 25 kg and 50 kg PP bags, with jumbo bags and private label / OEM printing available on customer request. Bagged cargo is palletised and stuffed to standard container tallies for buyers combining Pusa basmati rice with other line items; loose bulk vessel loading is offered for full cargo-scale contracts, with supply from 12,500 MT upward per Supramax/Panamax vessel booking.
Ordering Process
- Buyer submits an RFQ or ICPO on company letterhead specifying origin preference, grade, packaging, and volume.
- France AJ Alimentaire And Food LTDA issues a soft offer confirming indicative terms and delivery window.
- Buyer and seller finalize and sign a sales contract covering specification, Incoterms, and payment structure.
- Buyer opens an LC, DLC, or SBLC in accordance with the agreed payment terms.
- Production, packaging, and SGS or equivalent pre-shipment inspection are completed ahead of vessel loading.
- Shipment proceeds with full export documentation issued for customs clearance at the destination port.
Shipment, Inspection & Documentation
Cargo loads FOB Kandla or FOB Mundra for Indian-origin Pusa basmati rice, and FOB Karachi for Pakistani-origin supply, with CIF quotations available to the buyer’s destination port, including CIF UAE, on request. SGS or equivalent pre-shipment inspection and Certificate of Analysis are available on request prior to loading. Export documentation includes commercial invoice, packing list, certificate of origin, bill of lading, phytosanitary certificate, and fumigation certificate. Documentation requirements vary by destination market and are confirmed at contract stage.
Request Pricing
Pusa White Sella basmati rice pricing is indicative only and moves with the world market, subject to destination port, quantity, packaging, freight, market conditions, and final seller confirmation. For a current Pusa basmati rice CIF price per ton or Pusa basmati rice FOB price per metric ton position across our India and Pakistan origins, please Contact Our Sales Team to request your B2B quotation.
Request Options
Selected: Bag 25 kg · 12,500 MT
Tags
Frequently Asked Questions
What is the difference between Pusa and 1121 basmati rice?
1121 basmati offers a longer raw and cooked grain length and is positioned as a premium varietal, while Pusa basmati delivers reliable aroma, grain elongation, and cooking quality at a more accessible, budget-tier price point. France AJ supplies Pusa White Sella specifically for buyers seeking a dependable, cost-effective basmati alternative.
Is Pusa basmati rice cheaper than 1121 basmati rice?
Pusa basmati rice is generally positioned at a more affordable price tier than premium 1121, making it suited to everyday-meal foodservice, private label retail, and cost-sensitive institutional programs, while still offering genuine basmati aroma and long-grain quality.
What is White Sella processing?
White Sella is a lightly parboiled processing method applied to raw basmati rice that improves resistance to overcooking, extends shelf life, and produces a clean white appearance while preserving the grain's natural aroma and cooking characteristics.
What is the minimum order quantity (MOQ) for bulk Pusa basmati rice export?
The MOQ for bulk Pusa basmati rice export is 12,500 MT up, supplied via bulk vessel or bagged container loading, with origin, packaging, and volume confirmed at RFQ stage.
How do I import Pusa basmati rice in bulk from France AJ?
Buyers submit an RFQ or ICPO specifying origin, grade, packaging, and volume; France AJ issues a soft offer, both parties sign a sales contract, payment is arranged via LC, DLC, or SBLC, and shipment follows SGS or equivalent pre-shipment inspection and full export documentation.
Do you offer private label or OEM packaging for Pusa basmati rice?
Yes. Pusa White Sella basmati rice is available in 5 kg, 10 kg, 25 kg, and 50 kg PP bags as well as jumbo bags, with private label and OEM branding and design printing available on customer request.
What certifications and documentation are provided for Pusa basmati rice shipments?
Shipments are supported by SGS or equivalent pre-shipment inspection and Certificate of Analysis available on request, along with phytosanitary and fumigation certificates, certificate of origin, and bill of lading.